Creating a User-Centric Brand and Marketing Ecosystem for Yobykes
Creating a User-Centric Brand and Marketing Ecosystem for Yobykes
Client:
YoBykes
Electric scooter manufacturer in India
Agency:
Eilan Digital
Design & development partner
Yobykes was looking for a single strategic partner who could manage and execute its entire marketing and brand communication ecosystem both online and offline. The objective was clear: to create a consistent, user centric brand experience across all customer touchpoints while simplifying coordination by working with one integrated agency instead of multiple vendors.
360° Solutions Delivered
We successfully planned, designed, and executed the following marketing services:
- Theatre Advertising
High impact visual storytelling to build mass awareness
- Radio Jingles
Memorable audio branding to strengthen recall
- Website Development
A modern, user friendly digital presence aligned with brand goals
- Interactive 3D Experiences
Engaging product visualization for enhanced user interaction
- Digital Marketing
Performance driven campaigns across digital platforms
- Exhibition Design
Immersive booth designs for auto expos and trade shows
- Marketing Collateral
Consistent brand communication across print and sales material
- Dealer Management System (DMS)
A structured platform to support dealer operations and communication
Website Traffic
Lead Conversions
Dealer Inquiries
Higher Engagement
Turning complexity into clear buying journeys
Challenge
One of the key drivers behind the Yobykes refresh was the growing complexity of its product line up and the need to maintain clarity across digital and marketing touchpoints. As more models and variants were introduced, users often struggled to quickly understand which option was right forthem and how to move forward in their buying journey.
Yobykes also needed a clearer way to communicate product benefits across the website, campaigns, and on-ground materials, guiding different users. from first time buyers to returning customers, toward key actions and dealer inquiries.
Approach
Over a period of nearly 3 years, we partnered closely with Yobyke to deliver a 360° marketing solution, aligning brand strategy, creative execution, digital innovation, and dealer enablement under one unified vision.
Our approach was rooted in a holistic, integrated marketing framework. We brought together strategy, creative, technology, and execution to ensure every touchpoint worked cohesively rather than in isolation. By aligning digital platforms, on-ground activations, and dealer-facing tools under a single strategic direction, we enabled Yobykes to deliver a consistent brand experience while supporting both customer engagement and dealer efficiency.
Project
Objectives
The goal was to create a cohesive brand and marketing ecosystem that helps users discover, understand, and choose the right product.
1. Simplify the product line-up for easier comparison and decision-making with 3D visuals of models.
2. Educate users to build confidence and reduce confusion.
3. Drive high-intent actions through clear calls to action.
4. Build brand trust with a modern, consistent experience.
Research & Insights
- Identified distinct user groups including commuters, students, families, and senior users, each with different priorities such as cost, safety, and ease of use.
- Recognized the need to structure information differently for each audience across digital and marketing touchpoints.
- Found that technical details needed to be simplified and consistently communicated to avoid confusion.
- Identified educational content as essential for building trust and supporting confident decision-making.
Solution
& Execution
- Experience & Structure
Product discovery was simplified through clear model pages with interactive 3D designs of models, refined navigation, and structured content that helped users quickly understand options and take action. - Design & Visual Consistency
A clean, consistent visual system was introduced using balanced typography, color, and imagery to improve readability and strengthen brand recall. Clear CTAs and simplified page layouts helped guide users without overwhelming them.
The solution focused on creating a cohesive, user centric brand and marketing ecosystem that supported clarity, engagement, and business growth across touchpoints.
- Content, Education & Interaction
Product information was simplified using easy to navigate formats, supported by educational content and interactive visuals to build confidence and reduce hesitation. - Marketing & On-Ground Support
Marketing campaigns, social media content, and exhibition assets were designed to extend the brand experience beyond digital and maintain consistency across customer touchpoints. - Dealer Management & Operational Enablement
A custom dealer management system was designed and developed to streamline dealership enquiries, centralize lead tracking, and improve internal coordination. This gave the Yobykes team better visibility into dealer performance, faster response to enquiries, and a more structured approach to expanding and managing their dealer network.
Launch &
Performance
- Launched the redesigned brand and marketing ecosystem in 2023, combining UI UX design improvements with interactive 3D product experiences on the website.
- Enhanced product understanding through immersive 3D visuals, helping users explore models and features with greater clarity.
- Supported on-ground brand presence with exhibition creatives, including posters, banners, and promotional materials aligned with the digital experience.
- Ensured consistency across website, marketing campaigns, social media , and exhibition touchpoints.
- Delivered improved performance post-launch, including faster load times, better mobile usability, and stronger engagement across key pages.
Key
Outcomes
By aligning digital experience, visual communication, and marketing efforts around a single, user centric approach, the engagement helped Yobykes achieve its core objectives:
- Clearer product discovery,
with a focused homepage and dedicated model pages that simplified comparison and decision-making - Improved user confidence,
supported by educational content, structured specifications, and consistent messaging across touchpoints
- Stronger intent-driven actions,
including increased dealer inquiries - Higher engagement and lower drop-offs,
reflected in reduced bounce rates and increased time spent on key pages - Greater brand trust,
built through a modern, consistent experience across digital, marketing, and on-ground channels
Let’s talk about what
you’re building.
Whether you’re refining a brand, preparing a market launch,
or bringing clarity to a complex product, we help translate
intent into structured, effective execution.