Home > Casestudies >
Case Study
YoBykes Website
by Eilan Digital
DoSelect’s
Journey with us
Client:
YoBykes
Electric scooter manufacturer in India
Agency:
Eilan Digital
Design & development partner
Challenge
& Objectives
YoBykes, founded in 2006 and one of India’s pioneering electric two-wheeler manufacturers based in Ahmedabad, needed a modern, user-centric
website to:
Showcase their electric
scooter models—YO Edge DX, YO Drift DX, and newer variants—clearly to potential buyers
Educate visitors on benefits of electric scooters: zero emissions, low running cost, easy home charging, and smart mobility
Improve conversion through “Become a Dealer”, “Book your YoByke“, “Where to Buy,” and “Contact” calls-to-action.
High fidelity wireframes based on client details.
Research & Insights
- User Personas : Identified key segments—commuters, students, eco-conscious families, older users seeking independent mobility.
- Competitor Analysis: Evaluated other EV brands (pricing, messaging, site structure) from online sources.
- Content Needs: Clear explanation of technical specs (BLDC motors, battery, range, regulation etc.
- User Personas: Identified key segments—commuters, students, eco-conscious families, older users seeking independent mobility.
- Competitor Analysis: Evaluated other EV brands (pricing, messaging, site structure) from online sources.
- Content Needs: Clear explanation of technical specs (BLDC motors, battery, range, regulation etc.
Strategy & Approach
- Information Architecture:The YoBykes website organizes models into Low Speed, High Speed, and Other categories with detailed pages, supported by dealer locators, blogs, and testimonials.
- Content Planning: Focuses on organizing product categories with clear details and adding blogs, dealer info, and testimonials to guide users and build trust.
- Design Direction: Crafted a visual identity that’s modern, clean, and vibrant, aligned with the energy of EVs.
- SEO Fundamentals: Keyword strategy around “YoBykes,” “electric scooter India,” “YO Edge,” “YO Drift,” etc.
- Information Architecture: The YoBykes website organizes models into Low Speed, High Speed, and Other categories with detailed pages, supported by dealer locators, blogs, and testimonials.
- Content Planning: Focuses on organizing product categories with clear details and adding blogs, dealer info, and testimonials to guide users and build trust.
- Design Direction: Crafted a visual identity that’s modern, clean, and vibrant, aligned with the energy of EVs.
- SEO Fundamentals: Keyword strategy around “YoBykes,” “electric scooter India,” “YO Edge,” “YO Drift,” etc.
Design & Development Process
-
- Wireframing & Prototyping: we created low and mid-fidelity wireframes to map layouts and user flows, which were then refined into interactive prototypes for testing usability and design consistency.
- Visual Style: we defined a clean and modern look with consistent colors, typography, and imagery that align with the brand identity, ensuring clarity and an engaging user experience.
- UX Enhancements: we focused on improving navigation flow, adding clear CTAs, and optimizing content placement to make the website more intuitive and user-friendly.
- Responsive Implementation: Ensured seamless experience across mobile, tablet, and desktop.
- Content Integration: Incorporated technical tables, FAQs, and myth-buster sections to educate and reassure users
Launch & Performance
- Deployment: Rolled out the new site in Sep 2023, performed QA across browsers and devices.
- Performance Metrics: Achieved faster load times, improved mobile responsiveness, lower bounce rate, and higher CTA engagement.
Final Results
yobykes.com
Clean homepage with hero section featuring models and mission messaging (e.g., “Innovation, Sustainability, Smart Mobility”).
Product model pages (Edge, Drift) with specs, pricing (Edge, Drift) and clear buy intents
Product model pages (Edge, Drift) with specs, pricing (Edge, Drift) and clear buy intents
